Gravitas Partnership
M&S Loyalty Marketing
Need:
To turn mass of weekend window shoppers into paying customers
To increase average basket-spend
Solution:
A tactical campaign including targeted DMs (acquired lists), in Mall / Shop posters and collaterals with membership card and accompanying ‘cheque-book’ (coupons) with instructions as to how the ‘Privilege’ card scheme worked (collect receipts for 10% discount on next purchase over HK$XX) and how easy it was to use.
Results:
Average basket spend increased by more than 40%
This was the most successful loyalty program M&S had ever done, anywhere. They copied the tactics to roll-out all over Europe
Times Direct Marketing Awards Finalist
To turn mass of weekend window shoppers into paying customers
To increase average basket-spend
Solution:
A tactical campaign including targeted DMs (acquired lists), in Mall / Shop posters and collaterals with membership card and accompanying ‘cheque-book’ (coupons) with instructions as to how the ‘Privilege’ card scheme worked (collect receipts for 10% discount on next purchase over HK$XX) and how easy it was to use.
Results:
Average basket spend increased by more than 40%
This was the most successful loyalty program M&S had ever done, anywhere. They copied the tactics to roll-out all over Europe
Times Direct Marketing Awards Finalist
客戶: Marks & Spencer (HK)
客戶行業: 零售
客戶規模: 大型企業
服務:
商標設計
, 廣告平面設計
, 宣傳冊設計
, 直接營銷
, 印刷廣告
, 推播式營銷 (Outbound Marketing)
, 展示廣告
, 零售品牌
, Ad 廣告活動
, 品牌名稱，商標和品牌定位
地區:
香港特別行政區
目標對象:
企業對消費者
, 本地化
, 父母
, 女士
, 中產階級
, 成年人
