【Branding Cost & Pricing】
Singapore Branding Price Guide 2021
Several Elements Go Into the Building of a Brand
Creating a respected identity for your company includes several aspects each of which must be worked out with precision and finesse. Here are some of them:
1. Developing a brand building strategy
2. Conducting research
3. Creating the brand design including a unique company logo and slogan that describes its value and ethos
4. Designing a product promotion game plan that includes presentation, packaging, and photographing the products
5. Outlining an advertising approach such as storefront decoration and releasing promotional audio and video clips
6. Developing a virtual storefront in the form of a website
The following is the price guide for Singapore brand consultants:
1. Developing a brand building strategy
2. Conducting research
3. Creating the brand design including a unique company logo and slogan that describes its value and ethos
4. Designing a product promotion game plan that includes presentation, packaging, and photographing the products
5. Outlining an advertising approach such as storefront decoration and releasing promotional audio and video clips
6. Developing a virtual storefront in the form of a website
The following is the price guide for Singapore brand consultants:
【Branding Cost, Rate Comparison】
| Simple | General | Challenging | |
| Cost | SGD 13,000 - SGD 30,000 | SGD 30,000 - SGD 50,000 | > SGD 50,000 |
| Market Research | Included | Included | Included |
| Branding Strategy | Included | Included | Included |
| Website Design | Generally not included | Included | Included |
| Web Development | Not included | Generally included | Included |
| Advertisement Plan | Generally not included | Included | Included |
| Public Relations Strategy | Not included | Depends | Included |
| Brand Design | Included | Included | Included |
| Brand Guideline | Included | Included | Included |
| Promotional Video | Not included | Not included | Included |
| Print Design | Included | Included | Included |
| Store Design | Depends | Depends | Included |
| Marketing Consultation | Included | Included | Included |
| Marketing Strategy Execution | Not included | Not included | Included |
| Suitable for | Small scaled website / Low branding requirement / Low traffic requirement | SME Company website / Require traffic growth / Require branding / Require customization | Creative web platform / High functionality requirement / High traffic requirement / Corporate image website / Highly customized |
*The information above is for reference purpose only. The final service details are subject to the agreement.
Why is 2Easy superior to other platforms?
1. Personalized recommendation
Several services matching platforms in the market adopt a first-come-first-served system, that means, clients receive bids from quick responding service provider, but not the right one. We believe that it's not an appropriate matching system when comes to branding projects, as they are more complicated and do not meet clients' needs. 2Easy guarantees personalized recommendations, we recommend 2-3 most suitable branding agencies according to customer needs. If clients are not satisfied, we follow up to ensure customer satisfaction.
2. Only quality agencies exclude freelancers
Unlike other service matching platforms, they do not have quality control over their service providers. You can only find excellent quality branding companies on the 2Easy platform excluding Freelancer. All company portfolio and service quality are certified by the 2Easy strict quality assurance team.
What are the potential risks searching for app development agencies online?
In general, 7 out of 10 business clients are dissatisfied with the service providers they find. Different from other low-skilled services (such as appliance repair and cleaning), branding is varied and complicated. Service providers claim that their services meet clients' need. In fact, customers do not understand service providers' skills, past clients, previous experience, etc. There are plenty of agencies in the market, and 2Easy is a third-party appraiser to verify their quality with a full grasp of the market information. We follow up with projects of different clients, allowing us to gain a wealth of experience and Insider information to handpick the most suitable agencies for our customers, thus greatly reduce the risk of project failure.
As a business owner, you’re probably trying to get an estimate on the costs you can expect to pay for professional brand building. The time and effort you spend into developing that persona for your company will stand you in good stead years down the line. A good branding company will provide you expert advice that aligns with the product you’re selling and the specific industry you work in.Here's a quick look at the ongoing pricing structure:
Estimated Costs of a Branding:
If you’re looking for a company that offers you basic branding services as outlined above from numbers 1 through 6, you can expect to pay anywhere between SGD 100,000 and SGD 150,000.
As a market-savvy innovative business looking to include digital marketing in your brand building strategy, the additional expected cost could rise upward of SGD 50,000. Do keep in mind that if you need more complex applications like say, e-commerce compatibility, you may have to spend accordingly. The company you choose will discuss these requirements at the time of signing the contract.
Alternatively, you can work out the budget you have in mind for the brand building strategy for your business and work with the company for the best services they can provide within that monetary constraint.
Features and Services of Branding:
Several critical steps go into the creation of a brand name. And, the time and effort you spend into developing that persona for your company will stand you in good stead years down the line. A good branding company will provide you expert advice that aligns with the product you’re selling and the specific industry you work in.
Building a Recognizable Brand Involves Critical Steps:
1. Conducting research: Interviewing the specific customer demographic to identify their requirements and how the products can fit in with their lifestyle, identifying the core problem that the brand can address
2. Data Analysis: Sorting and analyzing the data to draw the first conclusions, looking for additional verification of the information collected
3. Matching the data to the prospective brand designs: Designing the branding strategy to align with the customer thought processes and product designs, developing peripheral marketing strategies and promotional activities with the objective of building a connection with the consumers
4. Developing the marketing game plan further, perfecting branding details
5. Setting the game plan into motion by working with designers and other professionals that can help develop the different aspects of the brand establishment. These aspects can include creating logos, slogans, audio-video media, website, imaging, and various others.
Building a Recognizable Brand Involves Critical Steps:
1. Conducting research: Interviewing the specific customer demographic to identify their requirements and how the products can fit in with their lifestyle, identifying the core problem that the brand can address
2. Data Analysis: Sorting and analyzing the data to draw the first conclusions, looking for additional verification of the information collected
3. Matching the data to the prospective brand designs: Designing the branding strategy to align with the customer thought processes and product designs, developing peripheral marketing strategies and promotional activities with the objective of building a connection with the consumers
4. Developing the marketing game plan further, perfecting branding details
5. Setting the game plan into motion by working with designers and other professionals that can help develop the different aspects of the brand establishment. These aspects can include creating logos, slogans, audio-video media, website, imaging, and various others.
Additional services to Branding:
Do keep in mind that if you need more complex applications like say, video production and e-commerce compatibility, you may have to spend accordingly.
Branding Payment Schedule:
1. Recommended by 2Easy
According to clients' needs, 2Easy will recommend 2-3 most suitable agencies for free. Client and agency have a preliminary discussion and understand their company background and project details. Then, the agency delivers a proposal and quotation.
2. Client makes a hiring decision and a deposit payment
Client selects the most desirable agency, signs the contract and makes a deposit payment. (2Easy also offers an optional Escrow payment service. The client makes the first payment to 2Easy, 2Easy only releases the payment after the agency has accomplished and delivered the work, and it is approved by the client.)
3. Complete the initial phase, the second payment schedule due
Upon completion of the initial phase, the client makes the second payment if it's been approved.
4. Service completed
If the client is satisfied with the service, a new contract can be signed to extend the service.
According to clients' needs, 2Easy will recommend 2-3 most suitable agencies for free. Client and agency have a preliminary discussion and understand their company background and project details. Then, the agency delivers a proposal and quotation.
2. Client makes a hiring decision and a deposit payment
Client selects the most desirable agency, signs the contract and makes a deposit payment. (2Easy also offers an optional Escrow payment service. The client makes the first payment to 2Easy, 2Easy only releases the payment after the agency has accomplished and delivered the work, and it is approved by the client.)
3. Complete the initial phase, the second payment schedule due
Upon completion of the initial phase, the client makes the second payment if it's been approved.
4. Service completed
If the client is satisfied with the service, a new contract can be signed to extend the service.
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FAQs
Frequently Asked Questions (FAQs)
Frequently Asked Questions (FAQs)
QUESTION 1： How can 2Easy helps finding branding agencies?
There are three key reasons:
1. 2Easy accurately assesses the pros and cons of different agencies and reduces the risk of failures:
Many corporate customers end up with disappointing results when sourcing for branding companies without expertise. The quality of most branding agencies sourced online is highly inconsistent, and the typical client may not be able to accurately ascertain their capabilities. 2Easy ensures the quality of each agency by evaluating their prior works and portfolios. On top of this, we are also stringent in verifying their backgrounds, operational scale and strengths.
2. 2Easy can recommend the most suitable companies based on clear understanding of client needs:
Each developer has different strengths and areas of expertise, and a good match is critical to ensure successful project delivery. 2Easy also has an established network of independent developers with full knowledge of their capabilities and expertise. Armed with clear requirements from the client, 2Easy can carefully select and recommend the most competent and well-suited agencies for each task, greatly reducing time, cost and risk for the client.
3. Data-driven agencies appointments and 2Easy's expert advice:
On the 2Easy platform, clients can monitor their project status or view agency ratings and reviews to identify the best agency for them. We also collect data from all our companies and translate these into meaningful charts and diagrams. Along with our expert advice, you can quickly gain clarity and understanding of the market and be confident of appointing the branding agencies we recommend.
1. 2Easy accurately assesses the pros and cons of different agencies and reduces the risk of failures:
Many corporate customers end up with disappointing results when sourcing for branding companies without expertise. The quality of most branding agencies sourced online is highly inconsistent, and the typical client may not be able to accurately ascertain their capabilities. 2Easy ensures the quality of each agency by evaluating their prior works and portfolios. On top of this, we are also stringent in verifying their backgrounds, operational scale and strengths.
2. 2Easy can recommend the most suitable companies based on clear understanding of client needs:
Each developer has different strengths and areas of expertise, and a good match is critical to ensure successful project delivery. 2Easy also has an established network of independent developers with full knowledge of their capabilities and expertise. Armed with clear requirements from the client, 2Easy can carefully select and recommend the most competent and well-suited agencies for each task, greatly reducing time, cost and risk for the client.
3. Data-driven agencies appointments and 2Easy's expert advice:
On the 2Easy platform, clients can monitor their project status or view agency ratings and reviews to identify the best agency for them. We also collect data from all our companies and translate these into meaningful charts and diagrams. Along with our expert advice, you can quickly gain clarity and understanding of the market and be confident of appointing the branding agencies we recommend.
QUESTION 2：Which type of company is the 2Easy platform most suited for?
1. SMEs all the way to large multinational companies：2Easy is a qualified and professional platform specializing in servicing corporations. If your project is quite small in scale (e.g. total project budget of less than SGD 3,300), we recommend sourcing for independent freelancers.
2. Customers who need multiple quotes at the same time：Some companies require projects to go through a series of tendering procedures, including quotations and proposals from multiple developers for comparison. 2Easy is perfect in this scenario. Simply tell us the requirements of your project and the number of quotations required, we will select the appropriate developers for submissions
3. Companies sourcing for new branding agencies：It is a norm for companies to rotate through different branding agencies on a regular basis. This practice increases the enterprise’s exposure to new technologies and trends. In our fast-paced business environment where consumers are ever-hungry for change, continuous evolution is a core driver for many businesses. 2Easy understands and can recommend innovative agencies who will help you push the boundaries.
2. Customers who need multiple quotes at the same time：Some companies require projects to go through a series of tendering procedures, including quotations and proposals from multiple developers for comparison. 2Easy is perfect in this scenario. Simply tell us the requirements of your project and the number of quotations required, we will select the appropriate developers for submissions
3. Companies sourcing for new branding agencies：It is a norm for companies to rotate through different branding agencies on a regular basis. This practice increases the enterprise’s exposure to new technologies and trends. In our fast-paced business environment where consumers are ever-hungry for change, continuous evolution is a core driver for many businesses. 2Easy understands and can recommend innovative agencies who will help you push the boundaries.