【SEO Cost & Pricing】
Hong Kong Search Engine Optimization Price Guide 2021
SEO (Search Engine Optimization) is a method of optimizing web content and keywords, as well as internal and external links, etc. to improve performance and relevance of your site on various search engines. Users of search engines (especially Google) tend to only pay attention to top entries in their search results, so many site owners hope to positively influence the ranking of their sites through an understanding of search engine operating rules and user search habits.
The price difference for SEO services is very large and can range from thousands to tens of thousands of Hong Kong dollars per month. The difference may be due to the varying level of complexity and scope of services provided. The inherent quality of your website, level of competition in your industry, and quality of your service provider are all factors that affect the price.
【SEO Cost, Rate Comparison】
| Low cost | Average cost | High cost | |
| Monthly budget (custom) | HKD 10,000 or less | From HKD 10,000 to HKD 40,000 | HKD 40,000 or more |
| SEO Audit | Basic | Detailed | Detailed |
| Internal SEO | Basic | Detailed | Detailed |
| External SEO | Generally does not include or only provide lower quality backlinks | Included | Included with high quality backlinks |
| Copywriting | Not included | Included | High quality copywriting |
| Result analysis, report | General analysis report | Detailed analysis report | Detailed analysis report |
| Project period | There are no restrictions, but we recommend trying 3-6 months first to see how effective it is. | There are no restrictions, but we recommend trying 3-6 months first to see how effective it is. | There are no restrictions, but we recommend trying 3-6 months first to see how effective it is. |
| Suitable for | Small business / Preliminary trial / Initial growth | Medium-sized business / Substantial growth | Medium to large enterprises / High growth |
*Substantial service details are subject to the signed contract
Why is 2Easy superior to other platforms?
1. Personalized recommendation
Several services matching platforms in the market adopt a first-come-first-served system, that means, clients receive bids from quick responding service provider, but not the right one. We believe that it's not an appropriate matching system when comes to SEM projects, as they are more complicated and do not meet clients' needs. 2Easy guarantees personalized recommendations, we recommend 2-3 most suitable production agencies according to customer needs. If clients are not satisfied, we follow up to ensure customer satisfaction.
2. Only quality agencies exclude freelancers
Unlike other service matching platforms, they do not have quality control over their service providers. You can only find excellent quality SEO companies on the 2Easy platform excluding Freelancer. All company portfolio and service quality are certified by the 2Easy strict quality assurance team.
What are the potential risks searching for search engine optimization agencies online?
In general, 7 out of 10 business clients are dissatisfied with the service providers they find. Different from other low-skilled services (such as appliance repair and cleaning), SEO is varied and complicated. Service providers claim that their services meet clients' need. In fact, customers do not understand service providers' skills, past clients, previous experience, etc. There are plenty of agencies in the market, and 2Easy is a third-party appraiser to verify their quality with a full grasp of the market information. We follow up with projects of different clients, allowing us to gain a wealth of experience and Insider information to handpick the most suitable agencies for our customers, thus greatly reduce the risk of project failure.
SEO is a digital marketing strategy with highest return on investment (ROI). It is different from other paid advertisements where the exposure stopped once the event ended. Once your SEO strategy is successful, its effect will last for a few years.
Charges for SEO Search Engine Optimization:
The disparity in SEO charges is due to different services offer in the packages. The service rendered will depend on the nature of trades as they will require different keywords volume, landing pages and conversion targets. Furthermore, SEO service providers also charge according to different criteria. Some of them charge by ranking, while others charge by monthly web traffic or groups of keywords. As every website has its own SEO requirements, it is essential to understand the type of services rendered and the charges involved.
In summary, the basic charge for website SEO optimization starts from HKD 20 000. Subsequent monthly optimization fees range from HKD 8 000 to tens of thousands. Some SEO service providers do provide private “SEO optimization consultation” which starts from HKD 5 000.
In summary, the basic charge for website SEO optimization starts from HKD 20 000. Subsequent monthly optimization fees range from HKD 8 000 to tens of thousands. Some SEO service providers do provide private “SEO optimization consultation” which starts from HKD 5 000.
Features and Services of SEO Optimization:
"SEO" - SEO service providers will base on your requirements and nature of your trade to provide advices and select right keywords to optimize your website.
"SEO Site Audit Service" – This is mainly targeted on the latest algorithms use by Google to determine the ranking of websites. SEO service providers will identify unfavourable contents and structures that hinder your website ranking and provide resolutions to them. They will also research on the contents and keywords that bring web traffic and improve on them constantly. Furthermore, they will research on themed keywords and related long-tail keywords that generate organic search traffic to your website and add them into the content.
"SEO Internal Link" – When a website is more user-friendly, its rating in search engines will be higher. The following elements are used to create a great user experience: usage of synonyms, navigation in webpages, speed of webpages, structure of URL in webpages, crawlability of website, website architecture, contents and so on.
"SEO External Link" – You have to make use of other sources on the internet such as domain authorities (DA & PA), media, personal blogs and others to direct or recommend traffic to your website. This will increase your website popularity, trustworthiness, relevancy and domain authority. You must also ensure the quality of your website content.
"SEO Site Audit Service" – This is mainly targeted on the latest algorithms use by Google to determine the ranking of websites. SEO service providers will identify unfavourable contents and structures that hinder your website ranking and provide resolutions to them. They will also research on the contents and keywords that bring web traffic and improve on them constantly. Furthermore, they will research on themed keywords and related long-tail keywords that generate organic search traffic to your website and add them into the content.
"SEO Internal Link" – When a website is more user-friendly, its rating in search engines will be higher. The following elements are used to create a great user experience: usage of synonyms, navigation in webpages, speed of webpages, structure of URL in webpages, crawlability of website, website architecture, contents and so on.
"SEO External Link" – You have to make use of other sources on the internet such as domain authorities (DA & PA), media, personal blogs and others to direct or recommend traffic to your website. This will increase your website popularity, trustworthiness, relevancy and domain authority. You must also ensure the quality of your website content.
SEO Payment Schedule:
In general, SEO services are charged in stages.
1. Recommended by 2Easy
According to clients' needs, 2Easy will recommend 2-3 most suitable agencies for free. Client and agency have a preliminary discussion and understand their company background and project details. Then, the agency delivers a proposal and quotation.
2. Client makes a hiring decision and a deposit payment
Client selects the most desirable agency, signs the contract and makes a deposit payment. (2Easy also offers an optional Escrow payment service. The client makes the first payment to 2Easy, 2Easy only releases the payment after the agency has accomplished and delivered the work, and it is approved by the client.)
3. Complete the initial phase, the second payment schedule due
Upon completion of the initial phase, the client makes the second payment if it's been approved.
4. Service completed
If the client is satisfied with the service, a new contract can be signed to extend the service.
1. Recommended by 2Easy
According to clients' needs, 2Easy will recommend 2-3 most suitable agencies for free. Client and agency have a preliminary discussion and understand their company background and project details. Then, the agency delivers a proposal and quotation.
2. Client makes a hiring decision and a deposit payment
Client selects the most desirable agency, signs the contract and makes a deposit payment. (2Easy also offers an optional Escrow payment service. The client makes the first payment to 2Easy, 2Easy only releases the payment after the agency has accomplished and delivered the work, and it is approved by the client.)
3. Complete the initial phase, the second payment schedule due
Upon completion of the initial phase, the client makes the second payment if it's been approved.
4. Service completed
If the client is satisfied with the service, a new contract can be signed to extend the service.
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FAQs
Frequently Asked Questions (FAQs)
Frequently Asked Questions (FAQs)
QUESTION 1：How can 2Easy helps finding SEO agencies?
There are three key reasons:
3. 2Easy accurately assesses the pros and cons of different agencies and reduces the risk of failures:
Many corporate customers end up with disappointing results when sourcing for agencies without expertise. The quality of most SEO marketing agencies sourced online is highly inconsistent, and the typical client may not be able to accurately ascertain their capabilities. 2Easy ensures the quality of each agency by evaluating their prior works and portfolios. On top of this, we are also stringent in verifying their backgrounds, operational scale and strengths.
2. 2Easy can recommend the most suitable comapnies based on clear understanding of client needs:
Each company has different strengths and areas of expertise, and a good match is critical to ensure successful project delivery. 2Easy also has an established network of independent agency with full knowledge of their capabilities and expertise. Armed with clear requirements from the client, 2Easy can carefully select and recommend the most competent and well-suited agency for each task, greatly reducing time, cost and risk for the client.
1. Data-driven developer appointments and 2Easy's expert advice:
On the 2Easy platform, clients can monitor their project status or view company ratings and reviews to identify the best agency for them. We also collect data from all our comapnies and translate these into meaningful charts and diagrams. Along with our expert advice, you can quickly gain clarity and understanding of the market and be confident of appointing the SEO marketing agencies we recommend.
3. 2Easy accurately assesses the pros and cons of different agencies and reduces the risk of failures:
Many corporate customers end up with disappointing results when sourcing for agencies without expertise. The quality of most SEO marketing agencies sourced online is highly inconsistent, and the typical client may not be able to accurately ascertain their capabilities. 2Easy ensures the quality of each agency by evaluating their prior works and portfolios. On top of this, we are also stringent in verifying their backgrounds, operational scale and strengths.
2. 2Easy can recommend the most suitable comapnies based on clear understanding of client needs:
Each company has different strengths and areas of expertise, and a good match is critical to ensure successful project delivery. 2Easy also has an established network of independent agency with full knowledge of their capabilities and expertise. Armed with clear requirements from the client, 2Easy can carefully select and recommend the most competent and well-suited agency for each task, greatly reducing time, cost and risk for the client.
1. Data-driven developer appointments and 2Easy's expert advice:
On the 2Easy platform, clients can monitor their project status or view company ratings and reviews to identify the best agency for them. We also collect data from all our comapnies and translate these into meaningful charts and diagrams. Along with our expert advice, you can quickly gain clarity and understanding of the market and be confident of appointing the SEO marketing agencies we recommend.
QUESTION 2：Which type of company is the 2Easy platform most suited for?
1. SMEs all the way to large multinational companies:
2Easy is a qualified and professional platform specializing in servicing corporations. If your project is quite small in scale (e.g.monthly budget less than HKD4,000), we recommend sourcing for independent freelancers.
2. Customers who need multiple quotes at the same time:
Some companies require projects to go through a series of tendering procedures, including quotations and proposals from multiple agencies for comparison. 2Easy is perfect in this scenario. Simply tell us the requirements of your project and the number of quotations required, we will select the appropriate companies for submissions.
3. Companies sourcing for new SEO agencies:
It is a norm for companies to rotate through different SEO agencies on a regular basis. This practice increases the enterprise’s exposure to new technologies and trends. In our fast-paced business environment where consumers are ever-hungry for change, continuous evolution is a core driver for many businesses. 2Easy understands and can recommend innovative agencies who will help you push the boundaries.
2Easy is a qualified and professional platform specializing in servicing corporations. If your project is quite small in scale (e.g.monthly budget less than HKD4,000), we recommend sourcing for independent freelancers.
2. Customers who need multiple quotes at the same time:
Some companies require projects to go through a series of tendering procedures, including quotations and proposals from multiple agencies for comparison. 2Easy is perfect in this scenario. Simply tell us the requirements of your project and the number of quotations required, we will select the appropriate companies for submissions.
3. Companies sourcing for new SEO agencies:
It is a norm for companies to rotate through different SEO agencies on a regular basis. This practice increases the enterprise’s exposure to new technologies and trends. In our fast-paced business environment where consumers are ever-hungry for change, continuous evolution is a core driver for many businesses. 2Easy understands and can recommend innovative agencies who will help you push the boundaries.
QUESTION 3：What is the difference between SEO and Pay-per-click (PPC)?
SEO (Search Engine Optimization) adopts search engine ranking practices to improve organic search result, and thus, web traffic. Pay-per-click (PPC) ads are bid-based advertisements, the number of bid determines the keyword rankings and cost of the keyword.
QUESTION 4：Why Search Engine Optimization (SEO)?
It not only offers the same benefits as other search engine marketing techniques (e.g., increase exposure, improve traffic conversion rate, etc.). Besides, SEO associates a relatively lower cost in the long run, a more consistent ranking, a somewhat higher conversion rate, and a valid sustainable click compared to PPC.
QUESTION 5：Which marketing strategy fits by business better? (SEO or PPC)?
If you want to see immediate traffic performance and sales, keyword ad PPC is a good option, given if you have a fair amount of budget, but this "short-term fast marketing" is not sustainable in the long run. On the other hand, although SEO optimization does not guarantee a spike in web traffic. But if you are persistent putting in various strategies, SEO offers the same impacts as keyword advertising. Most importantly, the ranking and traffic of your site will be consistent once it has been indexed by search engines, even if you do not pay for it.