APIVITA – Mission Game Facebook Application

Client : APIVITA

Digital Platforms :

Facebook Application

Campaign Objectives :

Increase Brand Exposure & New Product Awareness

Promote New Store & Products

Enhance Fans Engagement and Create Viral Effects

Draw Fans Number & Enquiry about New Product

What's about?

This Facebook application aims to recruit fans and draw more people “Like” APIVITA Facebook Fan Page. It also helps to promote and boost awareness of APIVITA new opening store and new launched eye serum product. To enhance customers’ knowledge concerning eye serum product & eye care tips, users can read detailed information and share to friends to gain extra points.


Users pretend to be a spy, and they have to complete daily and weekly missions in order to gain game points. Daily mission refers to the treasure hunting mission. Users are given 3 chances to click on the map to discover product at stores each day. Weekly mission includes inviting friends, sharing of product and eye care tips to friends.

Top users throughout the whole campaign will get a set of eye care products as rewards. Top users of each week will get a product as rewards while top 50 users of each week will get product sample as reward. All prizes can be redeemed at designated store in order to boost store traffic.