Retail

[Retail Digital Solutions] Online Marketing | Online Shop Production | AR Applications

The retail industry in Hong Kong is highly competitive. As online shopping had joined the fierce battlefield, you can now buy anything online, lifting the retail industry to an ever fiercer competition. It is rather challenging to standing out amongst online stores. Especially when established brands and bricks and mortars are also developing their online footprints (O2O - offline to online) to attract existing customers to shop on their online stores. Therefore, in addition to your physical stores, you must have your own online store. Attracting new customers and driving sales via creative online marketing strategy. Companies with big pockets can even apply AR (Augmented Reality) technology to their business or marketing plan, to thrive in the competitive industry.

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【Retail Online Shop Design】9 out of 10 people decide on which store to buy from based on its design and brand positioning

Having an attractive online store design with an easy-to-use interface helps to capture the attention of a customer and motivate them to shop on your website

Excellent web design: Captures the customer’s attention in seconds

With the surge in the number of online stores, customers usually spend an average of 5 seconds on your website before deciding to either stay or proceed to the next one. Therefore, your store’s design should be captivating to attract and engage a new customer.

The intro video on your website is equally important

More than 70% of new customers use the product intro videos to decide whether or not they’ll buy a product or service from your store. So, make sure your website and product into videos are simple, professional, and most importantly, captivating.

Google receives more than 2.9 billion searches a day

Tapping into this Google traffic is the key to getting the word out about your website. How? SEO is the answer! You must optimize your website content for search engines by; 1. Picking your target audience 2. Understanding what they are searching for 3. Developing an effective keyword strategy 4. Implementing the strategy Remember, the higher you rank in Google Search, the higher the chances of prospective customers finding you

【Online Marketing】Online advertising is an essential tool for the retail business

Many retail businesses operate under the illusion that people will magically appear and buy from them because they’re offering a product they need. Online advertising comes in to inform prospective customers about the quality of your products, thus bringing in more customers and making more sales. Identifying your target market and curating advertising strategies that target them is the purpose of online marketing.
Social Media： Social Media is an indispensable tool that can help retail companies to reach millions of potential customers effortlessly. And now that most people are already using social media, retail companies should consider managing their Facebook, Instagram, Twitter, and LinkedIn accounts professionally. Having someone to manage your social media and post about your products regularly helps to reach more prospective customers. Designing and implementing effective social media advertising strategies can help you win over more customers and bring more sales to your company.

Online Ad (Google Ad / Facebook Ad) Social Media Marketing：Create a captivating activity on your social media platforms (Facebook, Instagram, Twitter) that redirects the user to your website.

KOL： Online is another way to promote your company. More people will read KOL’s posts as compared to yours, which is an effective way to spread the word about your company and products.

Bounty Program: Bounty programs encourage the existing customers to be your brand ambassadors. By rewarding loyal members who bring in new customers with discounts, you can achieve a wider reach. People usually trust their friends when making important decisions, which makes this form of promotion very effective.

Search Engine Optimization (SEO)： Improve your Google rankings by understanding what your target audience is searching and developing a keyword strategy that specifically targets them.

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【AR Application】Your customer can have a feel of your products from the comfort of their home, which is convenient for both parties

Online stores can use AR Augmented Reality Technology to present their products uniquely to the customer. This technology helps to bridge the gap and inequity that people see in online stores. Whether you’re selling jewellery, skincare products, or fashion and Lifestyle items, Augmented Reality AR allows the customer to use virtual reality to immerse into the experience before purchasing your product. Online stores should use this marketing technology to increase their market share.

Remote Viewing

Through the integration of the AR technology, users can use a mobile app to have a 360 degrees’ view of your product from home. This enhances the shopping experience and makes it feel like the customer has the product in their arms.

AR Promotion

For now, AR technology is only being used in event exhibitions to give customers an interactive experience of the product being promoted. Integrating the technology gives the customer a realistic and exciting 3D feel of the product. For instance, AR Photo Booths intelligently detect subject movements and generates pre-programmed effects based on the subject’s actions. And though it’s only being used for product promotions, the reaction is very positive.

Do you want to incorporate AR Augmented Reality to your business? Are you in need of a reliable, professional developer to transform your online store into an interactive hub for your customers? Well, look no further. 2Easy is your one-stop-shop for all your business and technology-related needs. We have 100+ certified and experienced companies waiting to take your business to the next level. Depending on your needs and case specifications, 2Easy will match you with the most qualified professional company. Contact the design company of your choice and get a quote immediately!

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【Total Digital Solution】for Retail Industry！The Easy Way to Discover Top Digital Agencies

Whether you have a physical store/shop, or both, you can increase sales and increase customers with comprehensive digital solutions. Search and hire top local agencies for marketing solutions, web development, mobile app development, video production, e-commerce, and more By Project