For Clients
For Service Providers
Hong Kong (English)
Gravitas Partnership
M&S Loyalty Marketing
Need:
To turn mass of weekend window shoppers into paying customers
To increase average basket-spend
Solution:
A tactical campaign including targeted DMs (acquired lists), in Mall / Shop posters and collaterals with membership card and accompanying ‘cheque-book’ (coupons) with instructions as to how the ‘Privilege’ card scheme worked (collect receipts for 10% discount on next purchase over HK$XX) and how easy it was to use.
Results:
Average basket spend increased by more than 40%
This was the most successful loyalty program M&S had ever done, anywhere. They copied the tactics to roll-out all over Europe
Times Direct Marketing Awards Finalist
To turn mass of weekend window shoppers into paying customers
To increase average basket-spend
Solution:
A tactical campaign including targeted DMs (acquired lists), in Mall / Shop posters and collaterals with membership card and accompanying ‘cheque-book’ (coupons) with instructions as to how the ‘Privilege’ card scheme worked (collect receipts for 10% discount on next purchase over HK$XX) and how easy it was to use.
Results:
Average basket spend increased by more than 40%
This was the most successful loyalty program M&S had ever done, anywhere. They copied the tactics to roll-out all over Europe
Times Direct Marketing Awards Finalist
CLIENT: Marks & Spencer (HK)
INDUSTRY: Retail
CLIENT SIZE: Enterprise
SERVICE:
Logo Design
, Advertising Graphic Design
, Brochure Design
, Direct Marketing
, Print Advertising
, Outbound Marketing
, Display Advertising
, Retail Branding
, Ad Campaign
, Name, Logo & Position Lines
LOCATION:
Hong Kong SAR
TARGET AUDIENCE:
B2C
, Local Expertise
, Parents
, Women
, Middle Class
, Adult
